What does Codes and conventions mean in media?

Codes and conventions in media refer to the established practices and techniques used to create meaning in various forms of media, such as film, television, or Photography. Codes can be technical (like camera angles, lighting, and sound) or symbolic (such as colors, motifs, and genres), while conventions are the accepted ways of organizing and presenting content that audiences recognize. Together, they shape how stories are told and understood, guiding viewers' interpretations and emotional responses. Understanding these elements is crucial for both creators and consumers of media.