Are Avery Laser Labels named after company founder R Stanton Avery?

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2026-05-09 02:40

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Stanton Avery founded the company now known as Avery Dennison in 1935. The Laser Label was named by Bart Young of Speer, Young & Hollander, Inc. in 1978. Young's company was the advertising agency for Avery Business Systems Division in Monrovia, CA. The assignment, commissioned by then marketing director David Kurk, was to name a new high speed label product developed specifically for the Xerox 9700 printer that used laser technology in its printing process. Special adhesives and paper needed to be formulated to accomodate the consitions created by the laser printing process. The irony was that although the laser printer could produce labels at lightning speed, Avery had not developed a companion label application machine so the labels had to be applied by hand intially. Still the product was a breakthrough and the name Laser Lable was trademarked years before the term laser printer became popular. Robert Fletcher was the general manager of the division at that time.

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