Types of products according to customers effort and risk?

Products can be categorized based on customer effort and risk into four main types: convenience products, shopping products, specialty products, and unsought products. Convenience products require minimal effort and low risk, like everyday items such as snacks. Shopping products involve more effort and moderate risk, as customers compare options before purchasing, such as electronics or clothing. Specialty products demand high effort and present higher risk due to their unique features or high prices, while unsought products, like life insurance, often require significant effort to convince customers to consider them, despite their necessity.