How did gokongwei take advantage of it?

John Gokongwei, the founder of the JG Summit Holdings, leveraged strategic market insights and consumer behavior to expand his business empire. He capitalized on the growing demand for affordable products in the Philippines by establishing a successful retail chain, Robinsons Retail, and diversifying into sectors like food, telecommunications, and real estate. Gokongwei's ability to innovate and adapt to market trends enabled him to build a diverse portfolio and solidify his position as one of the country's leading entrepreneurs.