Why is knowing about the customer so important to a company such as 7-Eleven?

knowing one s customer is quite important for a company to attain a certain sales growth and customer relation strenght.These are the reasons why a company must know its customer;

1/ To ensure customer's satisfaction

2/ To improve sales

3/To bring customers more closer to the company through sales promotions

4/To ensure that products are being produced according to customers needs and demands.

5/To ensure that there is an accurate statistics of flow from the company products to the customers.

6/To ensure there is a good customer relations' program in the communities where the company is situated and the customers at large.