Who is the target market for blackberry?

Target Customer

Traditionally, Blackberry phones have been targeted to business professionals only. They were not priced or developed for the every day cellular user. The Blackberry 8900 is still primarily targeted to the business professional. The phone comes preloaded with the mobile trial version of Microsoft Office and now gives the ability to edit documents directly on your cell phone. The blackberry also targets the business professional with wireless connectivity ability on the go for faster paced internet connections when the user needs it most.

Blackberry has also made a push with the younger generation capturing style and function. The 8900 includes an auto focus 3.2 megapixel camera that doubles as a camcorder in an effort to capture the social crowd. Along with a camera, Blackberry has also preloaded a series of games and applications such as Facebook that is targeted directly to the young and social group. RIM has also launched a new software store called Blackberry App World with hundreds of applications that target people of every sort.