How did the multiplication of importance of customer scale up facture and sales point is called in TQM?

In Total Quality Management (TQM), the multiplication of the importance of customer factors in scaling up production and sales is often referred to as "customer focus." TQM emphasizes understanding and meeting customer needs and expectations as a core principle. By prioritizing customer satisfaction, organizations can enhance product quality, improve processes, and ultimately drive sales growth. This customer-centric approach fosters continuous improvement and helps build long-term relationships with clients.