A Brazilian wax is removal of all the pubic hair (except a small strip usually) using wax. Of COURSE it's going to be painful, you're ripping hair from the root!
That said, if you go to a professional spa it doesn't hurt nearly as much as if you went to a cheap place. Trust me, it's WORTH the money in this case. The nicer salons usually use a hard wax that doesn't require cloth strips and is gentler on the sensitive area.
A couple other tips:
1. Shower shortly before your appointment. Clean pubic hair attaches better to the wax.
2. Take ibuprofen an hour before your appointment to minimize pain and swelling.
3. Try a breathing technique. Breath out quickly when she rips the wax off. It helps reduce the pain.
4. Wear loose clothing to avoid irritation after your appointment.
But overall, it's important to go to a more professional hair removal place for a Brazilian. You pay for what you get and no one wants a cheaply done wax down there!
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