Can an Influencer be a buyer or a decider?

Yes, an influencer can also be a buyer or a decider in a purchasing process. While influencers primarily play a role in shaping opinions and guiding others' purchasing decisions, they can also make decisions for themselves or their audience. In many cases, influencers have the purchasing power and authority to make decisions, especially when it comes to products or services they endorse or recommend. Their dual role can significantly impact both their own choices and those of their followers.