What is the key role of travel retailers in regards to to the principal?

Travel retailers play a crucial role in connecting travelers with various travel services, such as flights, accommodations, and activities, thereby acting as intermediaries between consumers and suppliers. They provide valuable insights and personalized recommendations, helping customers navigate their options and make informed decisions. Additionally, travel retailers often enhance the customer experience by offering bundled deals, promotions, and loyalty programs that can add value to the traveler's journey. Overall, they facilitate a smoother transaction process and contribute to the overall satisfaction of the travel experience.