Differences between selling concept and marketing concept?

selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the product. marketers would not bother about customers wants and would think that customers would buy whatever is offered to them. marketing research was not given any importance. emphasis was only on production and selling the product.

marketing concept is the modern concept of marketing. here the customer is considered as the soul of the entire marketing activity. The needs of customers are found out through marketing research and then products are developed to satisfy those needs. Building customer relationship and maintaining those relationship is given lot of importance. Customer is considered as the king of the market. This approach is used in today's globally competitive marketing world.