How did santacruz earn money?

Santa Cruz, particularly the Santa Cruz Skateboards brand, earned money primarily through the sale of skateboards, apparel, and accessories. The company capitalized on its strong brand identity and loyal customer base by producing high-quality products that appealed to skateboard enthusiasts. Additionally, Santa Cruz benefited from sponsorships and collaborations with professional skateboarders, which helped enhance its visibility and market reach. The brand's involvement in skate culture and events further contributed to its revenue streams.