What is investor relations and financial pr?

Investor relations (IR) is the communication between a company and its investors, focusing on providing accurate and timely information about financial performance, strategies, and market outlook to build trust and foster investment. Financial public relations (financial PR) involves managing the public perception of a company’s financial health and activities, often through media engagement and strategic messaging. Together, IR and financial PR aim to enhance a company's reputation, attract investment, and ensure transparency in financial reporting.