What of the following is the most direct effect that the Internet has had on retail sales?

The most direct effect the internet has had on retail sales is the significant increase in e-commerce, allowing consumers to shop online from anywhere at any time. This shift has led to a decline in foot traffic to physical stores, as customers prefer the convenience, variety, and often competitive pricing offered online. Additionally, the Internet has enabled retailers to reach a global audience, expanding their market beyond local boundaries.