Packaging and distribution affect the marketing mix?

Packaging is so much more than just protecting a product. It's an essential marketing tool, which supports branding, emphasizes the product's best features and creates an unforgettable experience for the customer. It's a gateway that can elevate your product – and company to the next level. Brands often sell more products as a result of the product packaging they use. Packaging that grabs their attention and highlights its product's value often creates more sales because of how much attention it receives. Product packaging reflects quality.