How do fads start?

Fads typically start when a new idea, trend, or product captures public interest and gains traction, often fueled by social media, influencers, or celebrity endorsements. They often spread rapidly through Word of mouth and viral marketing, appealing to a desire for novelty or belonging. Additionally, cultural shifts or events can create a conducive environment for fads to emerge and proliferate. Ultimately, the combination of novelty, social validation, and accessibility drives their popularity.