The expansion grid of Sony products refers to the strategic framework the company uses to categorize and develop its diverse range of offerings. This includes various product lines such as electronics (TVs, audio equipment, gaming consoles), entertainment (movies, music, television), and services (streaming, gaming subscriptions). By leveraging its brand strength and technological expertise, Sony aims to innovate and expand within these categories, while also exploring new markets and opportunities. Overall, the expansion grid helps Sony maintain a competitive edge and adapt to changing consumer preferences.
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