When industrialization created a greater and greater surplus in the US people began to emphasize?

When industrialization created a greater surplus in the U.S., people began to emphasize consumption and the growth of a consumer culture. This shift led to an increased focus on material goods and the idea of the American Dream, where prosperity was tied to the accumulation of wealth and possessions. Additionally, it fostered a sense of individualism and competition, as people sought to improve their social status through consumption. Ultimately, this transformation marked a significant change in societal values, prioritizing economic success and consumerism.