Why do you think some consumers will pay 40000 or more for an off-road vehicle that 90 percent of them will never take off-road?

Many possible reasons:

--for better traction in slippery conditions.

--for a better view down the road, because such vehicles are often higher off the ground.

--for feeling safer in an accident because they're surrounded by a bigger, heavier vehicle.

--for more seating and/or storage capacity, especially since traditional full size station wagons have disappeared.

--for showing off to the neighbors.

--for demonstrating to everyone else that they have enough money to buy expensive vehicles.

--for making many visits to gas stations, which also frequently have Excellent collections of junk food for sale.

- because you know that everyone else will think you're the kind of person that does go off road for adventure and you crave anonymous envy. Just like wearing a team sweatshirt will make everyone think you are/were an athlete.