What is line planning in merchandising?

Line planning in merchandising is the strategic process of developing a cohesive product assortment for a specific season or selling period. It involves analyzing market trends, consumer preferences, and sales data to create a balanced mix of styles, colors, and sizes that align with the brand's identity and target audience. The goal is to optimize inventory levels, enhance sales potential, and ensure timely product availability while minimizing overstock and markdowns. Effective line planning ultimately helps retailers maximize profitability and customer satisfaction.