How did MTV shape an artists success in the beginning?

MTV revolutionized the music industry by emphasizing the visual presentation of artists, making Music Videos a crucial part of an artist's success. Launched in 1981, it allowed musicians to reach broader audiences and create memorable visual identities, which often translated into increased album sales and popularity. Artists like Michael Jackson and Madonna became iconic partly due to their groundbreaking music videos that captivated viewers and showcased their talents. Overall, MTV transformed how music was marketed and consumed, establishing a new standard for artist promotion.