Why did Kennedy change his way of addressing civil rights?

President John F. Kennedy shifted his approach to civil rights due to growing national and international pressure for racial equality, as well as the increasing visibility of civil rights protests and violence against activists. The 1963 Birmingham campaign and the March on Washington highlighted the urgency of the issue, prompting him to take a more active stance. Additionally, Kennedy recognized that civil rights were crucial for maintaining America's moral leadership during the Cold War, as racial injustice was being used by adversaries to criticize the U.S. democratic ideals. Ultimately, he sought to balance political considerations with a genuine commitment to civil rights reform.