Alcoholic Beverages were developed from different ethnic groups within Nigeria, such as pito and burukutu in the north and palm wine in the south. A gin called ogogoro is distilled from fermented palm wine. Western traders popularized sale and consumption of alcohol and the first Nigerian brewery opened in 1942. Beer has become the most popular alcoholic beverage among Nigerian youth, and young women are often hired to attract male clientele to bars. Elite bars tend to sell foreign wine to attract wealthier clientele.
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