The PRO (Public Relations Officer) of the Ruff Ryders is generally considered to be Waah Dean, one of the co-founders of the Ruff Ryders Entertainment label. He played a significant role in promoting the brand and its artists, including DMX, Eve, and Drag-On. Waah's efforts helped establish Ruff Ryders as a major force in the hip-hop industry during the late 1990s and early 2000s.
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