What is contrast in design?

Contrast in design refers to the use of opposing elements, such as colors, shapes, sizes, or textures, to create visual interest and emphasize differences. It helps to draw attention to specific areas of a design, making key components stand out and enhancing overall readability. By effectively utilizing contrast, designers can guide viewers’ eyes and convey messages more clearly. Ultimately, it plays a crucial role in establishing hierarchy and improving the aesthetic appeal of a design.