Whatother hospitality and travel companies have shown they have a societal orientation and how have they demonstrated this orientation from ben?

Several hospitality and travel companies, such as Marriott International and Airbnb, have demonstrated a societal orientation through various initiatives. Marriott has launched programs focused on sustainability, such as reducing carbon emissions and supporting local communities through job creation and training. Airbnb has implemented the "Open Homes" program, allowing hosts to offer free housing to those in need during crises. These companies actively engage in social responsibility, emphasizing community support and environmental stewardship as core values.