it is called "plain folks" because the ad uses actors who are impersonating a bunch of random people that you aren't supposed to recognize to advertise the product instead of using a celebrity.
examples of this are:
• Bank of America credit cards
• McDonalds
• Toyota
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*EDIT*: Plain folks Propaganda is when a celebrity or famous person acts as if they are part of the "normal people crowd", so people will respect them and see them as just another person who is as equal as everyone else. Then people will side with that famous person's beliefs.
Examples: •Bill Clinton eats a cheeseburger at McDonalds, or •Chris Christie shops at Target.
Hope this helps, Ryan S. :)
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