How does a company arrage to sell its products to people who are unwilling to pay top price for them?

A company can sell products to price-sensitive customers by implementing strategies such as offering discounts, creating tiered pricing models, or bundling products. They may also explore alternative distribution channels, like online sales or discount retailers. Additionally, enhancing perceived value through marketing and promotions can persuade customers to consider the product even at a higher price point. Finally, developing a budget-friendly version of the product can attract those unwilling to pay top prices.