Why was the battle cry remember the Goliad?

The battle cry "Remember the Goliad" emerged during the Texas Revolution as a rallying call following the brutal execution of Texian prisoners at the Battle of Coleto in March 1836. General José de Urrea's forces captured around 400 Texian soldiers, and after being ordered by General Santa Anna, most were executed on March 27, 1836, in what became known as the Goliad Massacre. This atrocity galvanized Texian forces, fueling their determination to fight for independence from Mexico. The cry served as a reminder of the sacrifices made and the urgency to avenge the fallen, ultimately contributing to the Texian victory at the Battle of San Jacinto.