What is the effect of a price change on total revenue?

The effect of a price change on total revenue depends on the price elasticity of demand for a product. If demand is elastic, a decrease in price will lead to a proportionally larger increase in quantity sold, resulting in higher total revenue. Conversely, if demand is inelastic, a price decrease will result in a smaller increase in quantity sold, leading to lower total revenue. Therefore, understanding the elasticity of demand is crucial for predicting how a price change will affect total revenue.