What does implied audience mean?

Implied audience refers to the hypothetical group of readers or viewers that a writer or creator envisions while producing their work, even if that audience is not explicitly identified. This concept helps shape the tone, style, and content of the piece, as the creator tailors their message to resonate with this imagined audience's interests, values, and expectations. Understanding the implied audience can enhance both the effectiveness of communication and the audience's engagement with the material.