Is Alexa ranking better than Google Analytics?

google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily. google Analytics can't show you data about competitors but it can show data about your site visitors.

Alexa provides comparative analytics so that website owners can compare how their traffic compares to other websites. The number of visits calculated by Alexa is instead based on an extrapolation of the visits recorded by people that have the Alexa toolbar installed in their browser.

Alexa differs fundamentally from google Analytics because google Analytics provides much more detailed information about the individual website and some comparative information via it's benchmarking feature.

If we have better Alexa rank then it is not necessary that website having good business. We, at Radon Media have many of examples for that and we prefer google Analytics over Alexa. So google Analytics is much better and reliable than Alexa.