What font is the kraft macaroni box in?

The font used on the Kraft Macaroni & Cheese box is a custom typeface that resembles a playful, bold sans-serif style. While it is not an exact match to any widely available font, it draws inspiration from fonts like "Futura" or "Helvetica" for its clean lines and readability. The design aims to convey a sense of fun and appeal, targeting both children and adults.