How can you achieve coherence in writing a business message. Describe different techniques?

Coherence in a business message is achieved by using a simple, standard format with text directed toward the goal of the message.

The first paragraph should state why you are writing (communicating).

The second paragraph should state the facts (basis) for the goal you intend to achieve with your message.

The third paragraph should state what you expect the recipient to do; included any dates, time frames or deadlines that pertain; followed by any contact information that can facilitate accomplishing the goal of the message. Always end by thanking the recipient for their time and effort.

If the message is to inform only, the third paragraph is used to thank the recipient for their time and attention; followed by any contact information that the recipient can use to follow up if necessary.