Why choose apple name in apple brand?

The name "Apple" was chosen by co-founder Steve Jobs for its simplicity and approachability, reflecting the brand's mission to make technology accessible to everyone. Additionally, the name stood out in the tech industry, which was dominated by more complex and tech-heavy names. Jobs also liked the fruit's connotations of health and knowledge, aligning with the company's innovative spirit. Overall, the choice helped establish a friendly and relatable brand identity.