What is leading in journalism?

1. Conventional or Summary Lead

a. Who Lead

b. What Lead

c. Why Lead

d. Where Lead

e. When Lead

f. How Lead

2. Grammatical Beginning Lead

a. Prepositional Phrase Lead

b. Gerundial phrase Lead

c. Participial phrase Lead

d. Infinitive phrase LEad

e. Clause Lead

3. Novelty Lead

a. Astonisher LEad

b. Background LEad

c. Contrast Lead

d. Epigram Lead

e. Picture LEad

f. Descriptive Lead

g. Parody LEad

h. One-Word Lead

i. Punch Lead

j. Question Lead

k. Quotation Lead