What are the functions of a public relations assistant or customer service asssistant?

One popular way to describe the process of Public Relations and to remember its components, is to use the RACE acronym, first articulated by John Marston in his book "The Nature of Public Relations". RACE means that public relations activity consists of four key elements: - Research. What is the Problem or situation? - Action. What is going to be done about it? - Communication. How will the public be told? - Evaluation. was the audience reached and what was the effect?