Pay attention to things like the quality of your pictures, having thorough and informative descriptions, reasonable prices and even sales now and then. You can also explore free shipping options. Your store must not only be professional in design but needs to feel like it is safe to shop in. Make sure you have a contact page with full address, phone and e-mail and even pictures of your staff and/or your office if possible. Also be sure you have sections that have all the frequently asked questions (FAQ). Lastly, get testimonials from previous customers and post them on your site. This will show credibility. You can also join the Better Business Bureau and put their seal on your site.
I hope this is helpful. Good luck!
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