Why it is important for marketing managers to be involved in planning the system?

Involving marketing managers in planning the system is crucial because they possess insights into customer needs and market trends that can shape effective strategies. Their involvement ensures that the system aligns with marketing goals, enhances customer engagement, and optimizes resource allocation. Additionally, marketing managers can provide valuable feedback on user experience, which is essential for creating a system that meets both business objectives and customer expectations. Ultimately, this collaboration leads to more cohesive and successful marketing efforts.