Why are complementary businesses a factor that can make or break a retail business?

Complementary businesses can significantly influence a retail business by enhancing customer experience and driving traffic. When businesses align with complementary products or services, they create a synergistic effect that can attract more customers and encourage cross-purchasing. For example, a clothing store near a shoe shop may lead customers to buy outfits that match their new shoes. However, if complementary businesses are poorly aligned or in direct competition, they can dilute the customer base and negatively impact sales.