What information should a department store gather before adding a new watch brand to its product mix?

Before adding a new watch brand to its product mix, a department store should gather information on the brand's market demand, target Demographics, and competitive positioning. Additionally, it should analyze pricing strategies, sales performance of similar products, and customer feedback on the brand. Understanding the brand's reputation, marketing support, and distribution capabilities is also crucial to ensure alignment with the store's overall strategy and customer preferences.