What are the advantages and disadvantages of direct and indirect selling channels?

Direct selling channels allow companies to engage with customers personally, fostering strong relationships and potentially higher profit margins. However, they can be resource-intensive and may limit market reach. Indirect selling channels expand market access through intermediaries, reducing the burden on the company, but can lead to lower margins and less control over customer interactions and brand representation. Ultimately, the choice between these channels depends on the company's goals and market dynamics.