Levi Strauss, the founder of the Levi Strauss & Co. company, never wore a pair of Levi jeans because he passed away in 1902, long before jeans became a mainstream fashion item. The iconic denim jeans were popularized after his death, particularly in the 1930s and beyond. Strauss is best known for his role in creating and popularizing blue jeans, but he never had the opportunity to wear them himself.
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