When is a market penetration pricing policy appropriate a.if a product is new and different b.if demand is highly elastic c.if demand is inelastic d.if there is no possibility of economies of scale?

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1159456

2026-05-18 07:50

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b. when demand is highly elastic.

(The penetration strategy is used when an elite market does not exist and demand seems to be elastic over the entire demand curve.)

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