Effective advertising in today's multi-media environment cannot be performed in a vacuum. It must be implemented in an integrated strategy to ensure there is minimal seepage as possible.
In my opinion, the most effective, integrated, advertising strategies MUST encompass these 7 (SEVEN) segments:
- Online Presence : Well planned, easy to navigate and SEO Optimized website
- SMS Text Advertising: For the people on the go, instant discounts, coupons, instant gratification
- Automated Submission Of Ads On Social Media : Not powerful when done as stand alone
- Automated Submission Of Ads On YouTube : Tie in with the other strategies produces awesome results, conversions and increased sales
- Automated Mobile Website Capability: A must in today's smart phone environment
- Multi-Media Ad Builder: To produce stunning TV-like ads
- Automated SEO Optimized Ads: To ensure ads posted on the interner rank high on the search engines
- Integration With Offline Advertising: Ensures a seamless advertising strategy with minimal seepage.
