What concepts argues that organizations can find innovative ways to create wealth at the same time they are preserving natural resources?

The concept of "sustainable innovation" argues that organizations can create wealth while preserving Natural Resources by integrating environmental considerations into their business models. This approach emphasizes the development of products and services that not only meet consumer demands but also minimize ecological impact. Additionally, the idea of the "circular economy" promotes practices that reduce waste and encourage the reuse and recycling of materials, allowing businesses to thrive economically while maintaining environmental sustainability.