What should go in a portfolio?

A portfolio should include a selection of your best work that showcases your skills and expertise, tailored to your target audience or industry. It can feature case studies, project descriptions, and visual samples such as images, videos, or written documents. Additionally, include a personal statement or introduction, a resume, and any relevant certifications or awards to provide context and highlight your achievements. Finally, ensure the portfolio is well-organized and visually appealing to make a strong impression.