What is step 5 in the CRM process?

CRM or customers relationship management, being defined by wikipedia, is a "is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects."

The 5 steps of CRM are stated in the following related links:

1. http://www.ehow.com/list_6531382_five-step-process-crm.html

2. http://www.thinkaboutcrm.com/crm-process-step-by-step

3. http://www.crm-guru.com/five-steps-to-a-successful-crm-implementation.php