How do real estate agents market themselves?

Direct mailings, lawn signs, business cards, Word of mouth, email, internet sites, open houses,newspaper ads, lead generators, etc.

They're profiles are listed with their state real estate department, as well as listed on professional networking sites. Real estate agents can also be advertised or marketed through the firm they are working with [that is if they are working under a certain firm]

Some real estate agents create their website / blogs and shares their ideas and thought about the market. It helps them create their online expert persona for the online community.