What is Business Buyer Behavior?

It is the purchasing behavior of businesses who buy from other businesses.

Also:

There are three factors affecting the business buyer behavior:

1) Straight rebuys

2) modified rebuys and

3) new tasks

The business buying process can be summarized as follows:

1) identify the problem

2) general need discription

3) product spacification

4) supplier search

5) supplier proposal solicitaion

6) supplier selection

7) order-routine specification

8) performance review